Merchant Reputation & Consumer Insights


Consumer Problems
• Consumers are fed up with current state of the eCommerce, as they aspire to do more transactions online (saving money as well as greener) however not sure who to trust as hundreds of new online merchants pop up daily and these merchants are promoted on top of the search engine independent of their trustworthiness.
• The number of online fraud incidents is at all-time high especially with current state of the economy as people are becoming more desperate to save money and often end up engaging merchants with questionable reputation.
• Even when they want to provide feedback or read about what others have to say about a company, there is not a single place on the web to accomplish this.
• We have developed an ultimate consumer-centric B2C and B2B portal that will provide instant reputation score for any online merchant based on aggregation and synthesis of all the key customer insights gathered from various sources.

Merchant Problems
• eCommerce is a totally different beast and majority of the online merchants don’t understand the consumer behavior, attitude, and perceptions to drive the total consumer experience.
• They lack a single view of the consumer, as consumers talk and discuss their merchant retail experience all over the Web.
• Chargebacks are pretty expensive for retailers ($100 fee assessed by CC companies on top of disputed charge) and they need proactive ability to directly engage consumers and settle product or services related issues.
• Through our product, merchants will learn key factors that impact their consumer satisfaction and loyalty. Neputation will provide them with trusted portal to learn and settle consumer disputes. They will also get comparative benchmarks of how they are doing on N-Score relative to their peer merchants and what they need to do build their competitive advantage.

The product will be launching in 3Q09. Please check out www.neputation.com for additional information.

Submitted By:

  • Sanjiv Karani

More media

  • Additional Materials Submitted To Judges