SmartyTags - QR Code Analytics Platform

QR codes (those funny-looking square barcodes you're starting to see everywhere) can link to pretty much any content on the web. They provide an instant jumping-off point for customers – and potential customers – to find and view anything businesses and other organizations want to put in front of them. One quick scan with any modern smartphone and users go directly to branded content such as a website, a simple text message, create a Tweet, a Facebook "Like" button, or several different types of files such as images, PDFs, or videos.

Let's say you're an organization using QR Codes – great! Do you know how many people scanned your code? Maybe, if you used a custom URL, you can track the scans with your existing website analytics platform. However, do you know where people are when they scan your code? Unless you know exactly where your code is at all times, almost certainly not below the country level, even with the best of web analytics programs. You also don't know what kind of device people used to scan your code. Should you concentrate your development efforts toward iOS, Android, or WebOS? Which one do your potential customer use the most? SmartyTags will let you know all this and more.

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"The SmartyTags platform has helped us use QR Codes to provide additional content throughout the Zoo. We have created unique videos that our guests can enjoy while viewing individual exhibits. QR code usage data indicates that the codes are popular." - Michelle Curley, Cincinnati Zoo

"Reaching consumers at the point of purchase is extremely important for us. We are now able to connect with the consumer digitally by allowing them to scan and get more information about the product. We are using this on point of purchase as well as print ads. In addition, using SmartyTags' reporting platform, we now know which geography is engaging the most, which is very valuable for our marketing analysis." - Todd Wichman, CEO, HealthPro Brands

Submitted By:

• Tony Alexander
• Jb Kropp
• Dustin Brewer